Social Media Marketing

Our Social Media Marketing service is designed to help companies create a brand, market products, and manage online reputation through online social networks. If you have heard of Facebook, MySpace, or Twitter, you know the power of Social Media Marketing. By building a presence and monitoring your reputation on social media web sites and tools, you will consistently drive greater traffic to your site. The result: greater sales and better reputation. Social media marketing is growing at a rapid pace and offers unprecedented opportunities to promote your web site through social networks, social bookmarking sites, corporate blog marketing, forum promotion, and online press releases.

What is Social Media Marketing?

We deploy five different social media marketing services to ensure a successful social media marketing campaign. They are:

Social Networking

A social networking service focuses on building online communities. These communities consist of individuals who are professionals, business owners, and people who share common interests and activities. The social network allows these people to explore their interests and activities as part of a community

Awebs will create and manage accounts and profiles by building contacts, links, and relationships. We will set up groups and join existing groups to get as many people involved as possible. The profiles that we create will network, participate, and build goodwill on each social media site. Responses to all posts will be posted as per the guidelines specified in the campaign objectives.

The campaign typically covers a number of social media sites like Linked In, Facebook, Orkut, MySpace, Squidoo, and LiveJournal. Posts will also be distributed through RSS feeds where possible.

Social Networking is a part of our Social Media Marketing services and is not offered stand-alone. It’s integral to the social media marketing strategy that we devise for your online business. 

Blog Management & Twitter

A blog, or web log, is a tool that many businesses are using to share news about their company as it happens. Blogs can also be used to provide a window into the day-to-day activities of a company and to reveal corporate culture. Sharing this information can galvanize the relationships that you have with existing customers, and lure new customers who share the same values. For these reasons, it is important that blogs remain very personal so that business can connect with their customers on a more intimate level.

We help define blogging requirements, to help our customers stay on topic and prevent alienating their audience. These requirements will also help assist in overall marketing strategy by creating guidelines to create continuity of the campaign’s message. We will then promote your blog on Technorati and BlogScope, search engines for blogs.

Bookmarking

Interesting web content on your site can be added to bookmarks on social networking sites such as Digg, StumbleUpon, Del.icio.us, Reddit, Furl, and other sites. These sites consist of mostly information-based pages that offer specific guidelines, advice, or expertise on topics of interest. 

Bookmarking is initiated when there is content on your web site that is relevant to your products and services. If relevant content, articles, or press releases already exist on your site, then code is enabled on these pages to allow the content to be bookmarked.

Forum Promotion

Posting regularly to forums related to our Customer’s industry can generate direct-user traffic, and create back links when signature tags are properly utilized. Back links and help improve your site’s search engine rankings. As more links to your web site appear across the internet, your web site will receive greater rankings as a superior authority for the subject matter it espouses.

After careful evaluation of your web site profile, select sites that cover information relevant to your subject matter are chosen. These sites will be used to promote your site. We set up forum profiles with different personality types, expertise levels, and other characteristics to actively participate in forum discussions. These profiles are used to interact, post questions and answers, and build conversations, while attempting to achieve the campaign objective.

Press Releases

Press releases traditionally inform news aggregators about a product launch, a new service, major events, or receipt of awards and other recognition. Press releases differ from article syndication by offering company-specific or brand-related information. Article syndication disseminates more generic information to readers.

Once a PR site receives a press release, search engines index the press release. This process helps drive traffic to your site. Creating newsworthy press releases that are keyword rich can bolster the promotion of your business. Properly optimized press releases can increase your exposure to more traffic, higher ranking, and additional press.

Links from your press release to your main site may also be used as anchor text to drive traffic to the relevant pages of your site. Effective press releases further drive traffic to your site in this way, while building brand awareness, helping to retain customers, and building a good reputation.

We believe that press releases are a supplemental Social Media Marketing activity. We focus on researching subject matter and keywords for the target audience, and strategically adding them to press releases and web site content. We Deliver Measurable Online Success.